Creating a Coloring Book

What does it take to create a coloring book?

Creating a coloring book takes a bit of work. You might wonder exactly what you need to do to make a coloring book. Well, I’m going to share my steps.

First Step in Creating a Coloring Book to Sell on KDP – Theme

Decide what you want to create for your target audience. Sounds simple, doesn’t it? This process will take a bit of work on your part. You could skip it and use the spaghetti approach. This means you produce a lot of coloring books and see which ones make any sales.

I don’t know about you, but I do not have the time for that. I’d rather invest my time in finding my perfect target audience and providing something that they will buy.

Second Step in Creating a Coloring Book to Sell on KDP -Audience

Now that you know the topic or theme for your coloring book that targets a specific demographic, you need to do some market research and see what the other sellers are producing.

How many pages are the books, are there series, etc. This simple step allows you to fit into the marketplace. After all, if all the coloring books are 120 pages and you come out with a coloring book that is 30 pages – you’re going to stand out a bit and not in a good way.

Third Step in Creating a Coloring Book to Sell on KDP – Pricing

Now that you have the page count determined, it is time to look at pricing. There is a base price for printing the coloring book and Amazon takes a portion of the profit. What is left is your royalty.

Personally, I love this set-up because I really love getting paid and not having to handle sales tax, printing, shipping, handling, storage, and then more taxes, printing, shipping, and handling once the orders come in.

I don’t have any desire to become a distribution hub. I just want to make coloring books that help people take a break from their stressful lives.

Determining the price point for your book is a personal choice, BUT you have to also fit into the marketplace. If the market rate is about $10 for a 60-100 page coloring book and you price yours at $25, you likely won’t make any sales.

HOWEVER

The opposite is also true. If you price your book too low, say in the $10 market, you decide to price your book at $3.99. People will likely not buy it because there is this weird thing humans do…

We place value on something based on the price the seller places on the item. Long story short, it’s a delicate dance between charging too much and not charging enough.

The great thing about Amazon KDP is you can always go in and change the price to see what happens.

Of course, the entire process takes a bit more than the steps outlined. You will need time, software, market research, patience, and a decent amount of coffee to get from idea to finished product.